About Us

insight engineers - Our Guiding Philosophies

insight engineers - Two Areas of Focus

insight engineers - Introducing Friendly Review

insight engineers - Friendly Review Components

insight engineers - Friendly Review Clients

insight engineers - Introducing Primary Research

insight engineers - Primary Research Process

insight engineers - Primary Research Clients

insight engineers - Three Promises

insight engineers - First Promise

insight engineers - Second Promise

insight engineers - Third Promise

Key People

Jeff Deighton

Since founding insight engineers as an independent expert market research agency in early 2003, I have enjoyed delivering insights to answer client questions in B2B & consumer target groups for UK and international clients with the support of a network of strong partners and contacts built up over time.

I enjoy understanding business challenges and answering questions in the context of evolving customer/prospect experience. Some of my client relationships go back nearly 30 years – if we have worked together, you know I can be trusted to reliably deliver and evolve with you.

My heart continues to enjoy communication & proposition innovation and executive interviewing, with my head always looking to provide an objective voice into your decision-making process.

In recent years I have especially enjoyed transferring my skills & experience in traditional media, such as TV and press, across to digital engagement and on-line mediums.

A special part of my work is to flexibly support when needed on strategic or time-critical projects via the hourly/day rate basis of our ‘Friendly Review’ engagement. I enjoy reviewing and conducting Research Health-Checks on your insight resources and approaches.

I have been a full MRS Member for nearly 30 years and enjoy being an active Colts cricket coach & player in my spare time.


Janet Kettels – Allergan Vice President, Communications and PR

“They challenge us to create excellent media reports that our journalists value. Their attention to detail and tight project management have led us to treat them as a trusted partner”

Steve Atkinson – Atlantic Therapeutics CEO

Steve Atkinson

“The report and insights delivered for Atlantic Therapeutics by insight engineers (for our advisor Tefen), is the most important reference document for our company strategy  – and the best, and most useful, piece of market research I’ve seen in my med devices career”

Rodney Steel – British Contract Manufacturers and Packers Association Chief Executive

“Jeff & his team ran our Membership Survey this year, presenting the results at our BCMPA Annual Conference. Jeff ran an interactive workshop session on key strategic issues emerging from the results that was much valued by our members and management team”

Paul Davies – BP Global Customer Insight Manager

“We know we can trust them to fulfill their ‘insights delivered’ promise”

Ann Constantine – Direct Line Group Head of Insight and Marketing Effectiveness

“I use them particularly when I want a clear and un-biased view of a problem I may be facing.”

Viveca Rosengren Carling – Mölnlycke Health Care Strategic Marketing Director

“Their research has been used in our business planning, published materials, conference platforms and Key Opinion Leader briefings.”

Tom Baynton – Nominet Strategic Market Analyst

“Insight Engineers …work closely with us to the point where they have become like an extension of the UK domain name business.”

Adam Brodie – Ignition Financial CFO and Corporate Finance Advisor

“I am a big fan of Insight Engineers and the value their research can bring to start-ups and entrepreneurs.”


Our recent clients:


All our clients, past and present:

3rd DegreeDeli 24MacGas
AB World FoodsDiageoMarket Research Society
AllerganDirect Line GroupMölnlycke Health Care
AscensionDisneyland Resort ParisMotorola
Barchester HealthcareFreeserveNominet
BBC World ServiceGE MoneySony Music
BCMPA (The British Contract Manufacturers and Packers Association)GfKSwimstars
BPHellenic FuelsTefen (for Atlantic Therapeutics)
British GasHondaT.O.R.A
Buckingham ResearchImperial TobaccoThe Marketing Blog
Carnival UKIpsos MoriThe Wrigley Company
CompassJD PowerToluna
Creative ActionJohnson & JohnsonValexa Technologies
Creston plcKoslow Marketing InsightsWhittard of Chelsea


The Known Knowns

To have a fairer than average chance of ‘winning’, all businesses, regardless of sector or product, need to know the answers to certain questions. As an insight professional servicing internal clients, knowing what these questions are likely to be is the first stage to becoming an effective resource.