Since setting up insight engineers in early 2003, I have enjoyed engineering and delivering a range of insights in Consumer and B2B projects for UK and international clients. Inquisitive and problem-solving by nature, I enjoy understanding the business issue in context and aligning to the bigger picture. My specialties and inclinations revolve around innovation, strategy, communications and the customer/brand experience, providing an objective & grounded voice into the decision-making process.
In practical terms this means supporting clients before and beyond the specific deliverables of the business solution and tailored quant/qual research project with:
– Identifying needs, wants, desires, barriers & facilitators.
– Understanding targeting and segmentation.
A special part of my work is working closely as independent practical & consultative resource via our ‘Friendly Review’ engagements.
I have been a full MRS Member for nearly 30 years and enjoy being a Marketing Society Business Leader.
Like many in our industry, market research found me…!
My toe in the water started at a small, but growing market research agency, as a trainee Computer Programmer in the days of luggable rather than portable digital devices.
It was an opportunity that I’ll always be grateful for, as the owners nurtured me in the complete “A to Z of Market Research”. It was a real old-fashioned ‘shop floor-up’ education from print & despatch to briefing at venues, from editing & coding to prepping charts, from type-checking all and sundry to carrying the boss’ bags – and before I knew it, I was hooked.
Over the years, not only have I been fortunate enough to work with some great people, both in frenetic start-ups and global monoliths, I’ve also worked with some great clients across a diversity of categories and research specialisms.
Nowadays, more often than not, the client ‘problem’ requires a bespoke solution, where my role is consultative – providing timely advice and support, co-ordinating the best resources and ultimately, delivering better business intelligence for both Consumer and B2B Clients.
Outside of work, I’m a competitive road & track runner, member of Oxford City Athletic Club and parent helper for our School’s Athletic & XC teams.
Business Leader – Marketing Society | Certified Member – Market Research Society
#insight | #mrx | #marketresearch
I graduated in 1988 with an Honours degree in Geography from Exeter University. This led naturally (!) into a career in market research. Nearly 30 years later, I’m still a market researcher.
Over the years I’ve specialised in print and radio media research, mystery shopping, customer satisfaction, loyalty, branding, advertising and customer experience research. I’ve worked mainly in the financial services, telecoms, energy, retail and technology sectors. I’ve operated in the B2C and B2B environments in the UK and round the world. Although primarily a quantitative researcher I’ve been known to conduct the odd depth or group.
Nowadays, alongside Jeff and Phil, I’d describe my specialities as running ‘tricky’ primary research projects for blue-chip clients on the one hand, whilst providing consultancy on the research process and better use of research on the other.
My work based interests are around better communication of research findings and data visualization.
Away from work, I enjoy PC games, running and trekking. I recently clambered up Bosnia’s highest peak.
Janet Kettels – Allergan Vice President, Communications and PR
“They challenge us to create excellent media reports that our journalists value. Their attention to detail and tight project management have led us to treat them as a trusted partner”
Steve Atkinson – Atlantic Therapeutics CEO
“The report and insights delivered for Atlantic Therapeutics by insight engineers (for our advisor Tefen), is the most important reference document for our company strategy – and the best, and most useful, piece of market research I’ve seen in my med devices career”
Paul Davies – BP Global Customer Insight Manager
“We know we can trust them to fulfill their ‘insights delivered’ promise”
Ann Constantine – Direct Line Group Head of Insight and Marketing Effectiveness
“I use them particularly when I want a clear and un-biased view of a problem I may be facing.”
Matt Gibson – Honda Head of Customer and Aftersales
“None of this marketing twaddle. Just clear, objective comment with back up. I would not hesitate in using them again.”
Viveca Rosengren Carling – Mölnlycke Health Care Strategic Marketing Director
“Their research has been used in our business planning, published materials, conference platforms and Key Opinion Leader briefings.”
Tom Baynton – Nominet Market Analyst
“Insight Engineers …work closely with us to the point where they have become like an extension of the UK domain name business.”
Adam Brodie – Valexa Technologies CFO and Corporate Finance Advisor
“I am a big fan of Insight Engineers and the value their research can bring to start-ups and entrepreneurs.”
Our recent clients:
All our clients, past and present:
|3rd Degree||Deli 24||MacGas|
|AB World Foods||Diageo||Market Research Society|
|Allergan||Direct Line Group||Mölnlycke Health Care|
|Ascension||Disneyland Resort Paris||Motorola|
|BBC World Service||GE Money||Sony Music|
|BCMPA (The British Contract Manufacturers and Packers Association)||GfK||Swimstars|
|BP||Hellenic Fuels||Tefen (for Atlantic Therapeutics)|
|Buckingham Research||Imperial Tobacco||The Marketing Blog|
|Carnival UK||Ipsos Mori||The Wrigley Company|
|Creative Action||Johnson & Johnson||Valexa Technologies|
|Creston plc||Koslow Marketing Insights||Whittard of Chelsea|
Recent ‘Crowdfunding’ success stories, such as maverick Scottish brewer, BrewDog, may have piqued interest in alternative investments, following a record period of low interest rates and government bond yields. Following on from our ‘Start-Up Britain’ entrepreneurial poll, insight engineers questioned over 2,000 UK nationally representative consumers on their attitudes toward Crowdfunding, and discovered the opportunity appeals to a wide audience of …
Post-Brexit, there may or may not be uncertainty in the economy, but one thing is certain, the Great British public are as entrepreneurial as ever! In insight engineers’ recent polling of c. 1,500 UK nationally representative consumers, we discovered a quarter of us have plans to start a new business venture in the next 12 months …
insight engineers adopts an agnostic or method-neutral approach to data capture – after all, as independent business intelligence consultants, it is our job to advise clients on the most appropriate project design to help better understand and solve business intelligence ‘problems’.