About Us

insight engineers - Our Guiding Philosophies

insight engineers - Two Areas of Focus

insight engineers - Introducing Friendly Review

insight engineers - Friendly Review Components

insight engineers - Friendly Review Clients

insight engineers - Introducing Primary Research

insight engineers - Primary Research Process

insight engineers - Primary Research Clients

insight engineers - Three Promises

insight engineers - First Promise

insight engineers - Second Promise

insight engineers - Third Promise

Key People

Jeff Deighton

Since setting up insight engineers in early 2003, I have enjoyed engineering and delivering a range of insights in Consumer and B2B projects for UK and international clients. Inquisitive and problem-solving by nature, I enjoy understanding the business issue in context and aligning to the bigger picture. My specialties and inclinations revolve around innovation, strategy, communications and the customer/brand experience, providing an objective & grounded voice into the decision-making process.

In practical terms this means supporting clients before and beyond the specific deliverables of the business solution and tailored quant/qual research project with:

– Workshops.
– Identifying needs, wants, desires, barriers & facilitators.
– Understanding targeting and segmentation.

A special part of my work is working closely as independent practical & consultative resource via our ‘Friendly Review’ engagements.

I have been a full MRS Member for nearly 30 years and enjoy being a Marketing Society Business Leader.


Phil Gray

Like many in our industry, market research found me…!

My toe in the water started at a small, but growing market research agency, as a trainee Computer Programmer in the days of luggable rather than portable digital devices.
It was an opportunity that I’ll always be grateful for, as the owners nurtured me in the complete “A to Z of Market Research”. It was a real old-fashioned ‘shop floor-up’ education from print & despatch to briefing at venues, from editing & coding to prepping charts, from type-checking all and sundry to carrying the boss’ bags – and before I knew it, I was hooked.

Over the years, not only have I been fortunate enough to work with some great people, both in frenetic start-ups and global monoliths, I’ve also worked with some great clients across a diversity of categories and research specialisms.
Nowadays, more often than not, the client ‘problem’ requires a bespoke solution, where my role is consultative – providing timely advice and support, co-ordinating the best resources and ultimately, delivering better business intelligence for both Consumer and B2B Clients.

Outside of work, I’m a competitive road & track runner, member of Oxford City Athletic Club and parent helper for our School’s Athletic & XC teams.

Marketing Society – Business Leader | Market Research Society – Certified Member
#insight | #mrx | #marketresearch | #research




Janet Kettels – Allergan Vice President, Communications and PR

“They challenge us to create excellent media reports that our journalists value. Their attention to detail and tight project management have led us to treat them as a trusted partner”

Steve Atkinson – Atlantic Therapeutics CEO

Steve Atkinson

“The report and insights delivered for Atlantic Therapeutics by insight engineers (for our advisor Tefen), is the most important reference document for our company strategy  – and the best, and most useful, piece of market research I’ve seen in my med devices career”

Rodney Steel – British Contract Manufacturers and Packers Association Chief Executive

“Jeff & his team ran our Membership Survey this year, presenting the results at our BCMPA Annual Conference. Jeff ran an interactive workshop session on key strategic issues emerging from the results that was much valued by our members and management team”

Paul Davies – BP Global Customer Insight Manager

“We know we can trust them to fulfill their ‘insights delivered’ promise”

Ann Constantine – Direct Line Group Head of Insight and Marketing Effectiveness

“I use them particularly when I want a clear and un-biased view of a problem I may be facing.”

Viveca Rosengren Carling – Mölnlycke Health Care Strategic Marketing Director

“Their research has been used in our business planning, published materials, conference platforms and Key Opinion Leader briefings.”

Tom Baynton – Nominet Strategic Market Analyst

“Insight Engineers …work closely with us to the point where they have become like an extension of the UK domain name business.”

Adam Brodie – Ignition Financial CFO and Corporate Finance Advisor

“I am a big fan of Insight Engineers and the value their research can bring to start-ups and entrepreneurs.”


Our recent clients:


All our clients, past and present:

3rd DegreeDeli 24MacGas
AB World FoodsDiageoMarket Research Society
AllerganDirect Line GroupMölnlycke Health Care
AscensionDisneyland Resort ParisMotorola
Barchester HealthcareFreeserveNominet
BBC World ServiceGE MoneySony Music
BCMPA (The British Contract Manufacturers and Packers Association)GfKSwimstars
BPHellenic FuelsTefen (for Atlantic Therapeutics)
British GasHondaT.O.R.A
Buckingham ResearchImperial TobaccoThe Marketing Blog
Carnival UKIpsos MoriThe Wrigley Company
CompassJD PowerToluna
Creative ActionJohnson & JohnsonValexa Technologies
Creston plcKoslow Marketing InsightsWhittard of Chelsea


The Known Knowns

To have a fairer than average chance of ‘winning’, all businesses, regardless of sector or product, need to know the answers to certain questions. As an insight professional servicing internal clients, knowing what these questions are likely to be is the first stage to becoming an effective resource.

Start-Up Britain 2017: The Wisdom of the Crowd(funding)

Recent ‘Crowdfunding’ success stories, such as maverick Scottish brewer, BrewDog, may have piqued interest in alternative investments, following a record period of low interest rates and government bond yields. Following on from our ‘Start-Up Britain’ entrepreneurial poll, insight engineers questioned over 2,000 UK nationally representative consumers on their attitudes toward Crowdfunding, and discovered the opportunity appeals to a wide audience of …