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Data Visualisation Resources for Market Researchers – Part One – Books

Increasingly, as Market Research professionals, we find ourselves trying to communicate ever more complex data sets to clients for whom statistics (or indeed numbers in general) are not a first language. Read more

Friendly Review – Helping Clients Navigate the Market Research and Insight Process

It’s safe to say that Jeff, Phil and myself are all quite different from each other. Different things make us tick. Different parts of the job interest us in different ways. But what we share, apart from a bit of age and experience, is a philosophy which shapes insight engineers. These fundamental beliefs have helped us build our business into two core strands: Read more

Here in My Car 2015 – New Free Paper Available

We’ve collected some data on car brand choice among UK consumers – available to download for free here. Read more

UK Manic Monday 2015 – It’s just another…day

After the retail excesses of Black Friday and Cyber Monday…it’s Manic Monday – with recent improvements in online ordering and delivery, it is the day now forecast by some analysts to eclipse Black Friday and Cyber Monday retail sales in the run-up to Christmas. Read more

UK Small Business Saturday 2015 – Another year on…

The first Saturday in December is Small Business Saturday UK.

Established in 2013, the UK movement seeks to celebrate and support small businesses – both traditional local ‘bricks & mortar’ retailers and also online equivalents. Read more

UK Giving Tuesday 2015: Altruism in the UK

Launched in the US in 2012 and promoted by the Charities Aid Foundation in the UK from 2014, Giving Tuesday (December 1st 2015) encourages people and business to give money, time or voice to supporting a good cause. Read more

UK Cyber Monday 2015: Another year on…

UK Black Friday is no longer a single day event – promotions spilled in to the days before and in to Cyber Monday, with some retailers calling it a Black Friday ‘week’ or ‘weekend’. Read more