Data Visualisation Resources for Market Researchers – Part Two – Online Resources

This is Part Two of an occasional series aimed at grouping together all the main Data Visualisation resources Market Researchers and Insight professionals may find useful in furthering their ability to communicate data more visually, memorably and, you know, just generally better. Continue reading “Data Visualisation Resources for Market Researchers – Part Two – Online Resources”

Start-Up Britain 2017: The Wisdom of the Crowd(funding)

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Recent ‘Crowdfunding’ success stories, such as maverick Scottish brewer, BrewDog, may have piqued interest in alternative investments, following a record period of low interest rates and government bond yields.

Following on from our ‘Start-Up Britain’ entrepreneurial poll, insight engineers questioned over 2,000 UK nationally representative consumers on their attitudes toward Crowdfunding, and discovered the opportunity appeals to a wide audience of potential investors.

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Start-Up Britain 2017: Ambitious ‘Millennials’

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Post-Brexit, there may or may not be uncertainty in the economy, but one thing is certain, the Great British public are as entrepreneurial as ever!

In insight engineers’ recent polling of c. 1,500 UK nationally representative consumers, we discovered a quarter of us have plans to start a new business venture in the next 12 months and 1 in 12 are confident enough to say they will ‘definitely start one’.

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Friendly Review – Helping Clients Navigate the Market Research and Insight Process

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It’s safe to say that Jeff, Phil and myself are all quite different from each other. Different things make us tick. Different parts of the job interest us in different ways. But what we share, apart from a bit of age and experience, is a philosophy which shapes insight engineers. These fundamental beliefs have helped us build our business into two core strands: Continue reading “Friendly Review – Helping Clients Navigate the Market Research and Insight Process”