This is Part Two of an occasional series aimed at grouping together all the main Data Visualisation resources Market Researchers and Insight professionals may find useful in furthering their ability to communicate data more visually, memorably and, you know, just generally better. Continue reading “Data Visualisation Resources for Market Researchers – Part Two – Online Resources”
To have a fairer than average chance of ‘winning’, all businesses, regardless of sector or product, need to know the answers to certain questions.
As an insight professional servicing internal clients, knowing what these questions are likely to be is the first stage to becoming an effective resource. Continue reading “The Known Knowns”
Recent ‘Crowdfunding’ success stories, such as maverick Scottish brewer, BrewDog, may have piqued interest in alternative investments, following a record period of low interest rates and government bond yields.
Following on from our ‘Start-Up Britain’ entrepreneurial poll, insight engineers questioned over 2,000 UK nationally representative consumers on their attitudes toward Crowdfunding, and discovered the opportunity appeals to a wide audience of potential investors.
Post-Brexit, there may or may not be uncertainty in the economy, but one thing is certain, the Great British public are as entrepreneurial as ever!
In insight engineers’ recent polling of c. 1,500 UK nationally representative consumers, we discovered a quarter of us have plans to start a new business venture in the next 12 months and 1 in 12 are confident enough to say they will ‘definitely start one’.
insight engineers adopts an agnostic or method-neutral approach to data capture – after all, as independent business intelligence consultants, it is our job to advise clients on the most appropriate project design to help better understand and solve business intelligence ‘problems’. Continue reading “Mobile Surveys Made Easy”
The first Saturday in December is Small Business Saturday UK.
Established in 2013, the UK movement seeks to celebrate and champion small businesses (traditional ‘bricks & mortar’ retailers and their online equivalents) Continue reading “UK Small Business Saturday 2016 – ‘Shop Small’”
Giving Tuesday (November 29th 2016), promoted in the UK by the Charities Aid Foundation (CAF), encourages people and business to give money, time or voice to supporting a good cause. Continue reading “UK Giving Tuesday 2016 – Altruism Revisited”
‘Black Friday’ is now an accepted part of UK shopping culture, spreading well before and after the day itself, and officially kicking-off the Christmas ‘season to be spending’.
Continue reading “UK Black Friday 2016: Revisited”
It is often easy to overlook that sales believed ‘lost’ may, in fact, still be potential opportunities… Continue reading “When a ‘lost’ sale is still an opportunity”
Since the summer holidays, I’ve begun to attend conferences & seminars again as both delegate and speaker. Continue reading “You can teach an old dog new tricks!”
Increasingly, as Market Research professionals, we find ourselves trying to communicate ever more complex data sets to clients for whom statistics (or indeed numbers in general) are not a first language. Continue reading “Data Visualisation Resources for Market Researchers – Part One – Books”
It’s safe to say that Jeff, Phil and myself are all quite different from each other. Different things make us tick. Different parts of the job interest us in different ways. But what we share, apart from a bit of age and experience, is a philosophy which shapes insight engineers. These fundamental beliefs have helped us build our business into two core strands: Continue reading “Friendly Review – Helping Clients Navigate the Market Research and Insight Process”
By asking three simple questions, we’ve found that we can learn quite a lot about a sector’s direction of travel, and where the brands within that sector sit in relation to one another. Continue reading “Range, Momentum, Brand Franchise”