Data Visualisation Resources for Market Researchers – Part Two – Online Resources

This is Part Two of an occasional series aimed at grouping together all the main Data Visualisation resources Market Researchers and Insight professionals may find useful in furthering their ability to communicate data more visually, memorably and, you know, just generally better.

Part One can be found here, and covered books.

In this post I’ll list some of the websites and Twitter accounts I’ve bookmarked/followed. They all update fairly frequently, so are worth periodic return visits.

Visualising data:

For a summary of tools and resources, a monthly summary of inspirational visualisations, and in particular the little of visualising data, a series of evolving posts featuring the tiny details that make all the difference to the finished result.

Kaiser Fung:

The “web’s first data visualization critic”. Interesting for his constructive criticism of visualisations and for his Trifecta checkup (useful to apply to all data visualisations you work with)

WTF Visualisations:

A daily archive of all that is bizarre, misleading and inaccurate in infographics and data visualisation. Educational, and funny.

Information is Beautiful: (main site and awards which are sponsored by Kantar) and

As close as you’re going to see to data visualisation meets market research. Thought provoking stuff fronted by David McCandless and team.

Edward Tufte:

Old school data visualisation site (and I mean this as a compliment, because without him, none of the others exist). Excellent forum section and beautiful illustrations. (see header image for an example).

Dear Data: 

Hand drawn visualisations posted via snail mail between two visualisers(!), as part of a year long project.

Finally, Twitter accounts to follow for tips, examples, inspiration, or just keeping up to date in the field:


As ever, drop me a line if I’ve missed anything/anyone obvious.

Caspar Tearle

About Caspar Tearle

I graduated in 1988 with an Honours degree in Geography from Exeter University. This led naturally (!) into a career in market research. Nearly 30 years later, I’m still a market researcher.

Over the years I’ve specialised in print and radio media research, mystery shopping, customer satisfaction, loyalty, branding, advertising and customer experience research. I’ve worked mainly in the financial services, telecoms, energy, retail and technology sectors. I’ve operated in the B2C and B2B environments in the UK and round the world. Although primarily a quantitative researcher I’ve been known to conduct the odd depth or group.

Nowadays, I’d describe my specialities as running ‘tricky’ primary research projects for blue-chip clients on the one hand, whilst providing consultancy on the research process and better use of research on the other.

My work based interests are around better communication of research findings and data visualization.

Away from work, I enjoy a wide range of PC games and running (although not at the same time).

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