Since setting up insight engineers in early 2003, I have enjoyed engineering and delivering a range of insights in Consumer and B2B projects for UK and international clients. Inquisitive and problem-solving by nature, I enjoy understanding the business issue in context and aligning to the bigger picture. My specialties and inclinations revolve around innovation, strategy, communications and the customer/brand experience, providing an objective & grounded voice into the decision-making process.
In practical terms this means supporting clients before and beyond the specific deliverables of the business solution and tailored quant/qual research project with:
– Identifying needs, wants, desires, barriers & facilitators.
– Understanding targeting and segmentation.
A special part of my work is working closely as independent practical & consultative resource via our ‘Friendly Review’ engagements.
I have been a full MRS Member for nearly 30 years and enjoy being a Marketing Society Business Leader.
Like many in our industry, market research found me…!
My toe in the water started at a small, but growing market research agency, as a trainee Computer Programmer in the days of luggable rather than portable digital devices.
It was an opportunity that I’ll always be grateful for, as the owners nurtured me in the complete “A to Z of Market Research”. It was a real old-fashioned ‘shop floor-up’ education from print & despatch to briefing at venues, from editing & coding to prepping charts, from type-checking all and sundry to carrying the boss’ bags – and before I knew it, I was hooked.
Over the years, not only have I been fortunate enough to work with some great people, both in frenetic start-ups and global monoliths, I’ve also worked with some great clients across a diversity of categories and research specialisms.
Nowadays, more often than not, the client ‘problem’ requires a bespoke solution, where my role is consultative – providing timely advice and support, co-ordinating the best resources and ultimately, delivering better business intelligence for both Consumer and B2B Clients.
Outside of work, I’m a competitive road & track runner, member of Oxford City Athletic Club and parent helper for our School’s Athletic & XC teams.
Marketing Society – Business Leader | Market Research Society – Certified Member
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